You can manage pages, ad accounts, product catalogs (basic actions only), apps, and properties from here. Instead of focusing on creating content or communicating with customers, Business Manager is used to manage your page’s assets and settings. Business Manager has been around the longest of these three tools and is the most high-level tool. We’ll start with the least powerful tool in your Facebook toolbox. Now that product rollouts and new features have stabilized for the past few months, we’re going to do our best to provide an overview of Facebook’s three main page management tools.
Facebook has greatly contributed to the confusion by releasing multiple new tools with little explanation and then changing their strategy mid-product rollout. Then, Facebook distributed a message via Business Suite noting that posts and videos are moving to Creator Studio, including a warning that “soon, those tools will no longer be available here.” This ended up not being true, but scheduled and draft posts were temporarily gone.Īll this to say, if you’re confused, it’s not just because you’re a social media newbie. In September 2020, Business Suite was rolled out without much warning, confusing users and causing Facebook to bring back Page Manager (after already disabling it completely).
If you’ve ever been confused about which tool to use, you’re not the only one. With updates being rolled out on a regular basis, it’s easy to feel like things are constantly changing. When you manage a business page on Facebook, the posting and management options can seem endless.
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